Netflix Research Paper Example | Topics and Well Written Essays - 1500 words

Netflix - investigate Paper ExampleThe service also includes delivery of DVDs directly at the customers personate with no extra charges from the company. Netflix service has a user rating facility which helps viewer to rate the open movies and suggest recommendation according to the genre and preferences. For this report the target market is the class room convocation who are within the age group of 22 to 35 years. It jakes have a capacious potential for Netflix with the movie services which are in huge demand amongst the young generation. With the high-tech construct in the modern communication industry the use of internet are growing at a very fast pace especially amongst the young age group who are more acquaint with the online services. Thus Netflix service can act as a very demanding service for the classroom group. instruct Overview Target market specifically includes the section of the overall market that would serve as the targeted customer secondary of the company. Under a targeting strategy a firm tries to select the best possible customer segment as a part of its primary customer base. The merchandise mix is then formulated that seeks to propose tailor made services to the customers to meet their demands (Armstrong, p.31). In the present case the class is assumed to be the target market segment. The age group of the target market is between 22-35 years of age and includes both male as thoroughly as female customers. The choice of the target audience assumes significance considering the spirit of services tolerateed by Netflix. Netflix offers a wide range of services that includes unlimited access to movies and TV programs that can be watched by the customers on a TV, tablet PC or a laptop. Considering the net dig out and large scale exposure of the target market respondents towards these devices the chosen target market can offer a wide range of services to satisfy the demands of the chosen target customer base of the organization. N etflix owning to its give away image and efficient customer service along with a unique and innovative harvest-home religious offering in form of contents shown can present a formidable challenge to its competitors in the market. The free-enterprise(a) advantage of Netflix also comes from the fact that the device sold by the company is compatible with almost 20 different devices. These devices are among the most popular gadgets that are used by the selected target market. The company latterly announced that the device would also be compatible with popular gaming consoles that include X disaster 360 and Sony Plantation. Customers can watch unlimited movies from a large accrual of diverse genres by paying yet 7.99US dollars in a month. In addition to this the efficient level of customer service also serves to mother it the best choice for the chosen target consumer segment (Netflix, Company Profile). Marketing Mix The elements of marketing mix for a service oriented organizat ion like Netflix includes the elements of product, price, place, promotions, people, process and physical evidence. Product The product portfolio for Netflix with regards to the target market audience would include a complete subscription package that would include the devices as well as access to a large number of movies that would be backed by a collection