Kudler Fine Foods Frequent Shopper Program Essay Example for Free

Kudler Fine Foods Frequent Shopper Program Essay Kudler Fine Foods is a local and upscale specialty food store with a total of four stores in La Jolla, Del Mar, and Encinitas California with their main base store in San Diego, California. Each store maintains and sells high quality bakery, pastries, fresh produce, meat, seafood, specialty condiments, packaged foods, cheeses, and dairy products. Kathy Kudler owner and founder of Kudler Fine Foods is looking to expand her company and market her products to new prospective clients, along with improving her services to her current clientele. Since the opening day of Kudler Fine Foods in June 1998 the business has become sustainable and profitable. Ten years later Kathy wants to implement a frequent shoppers program not only to reward her current loyal customer base but also to draw in new clientele. Installing a business system for this initiative would allow Kudler the ability to track purchasing patterns of individual customers. This would give the company a better understanding of what products are sellers and what products do not move or sell as fast. Alternatively this would give customers the opportunity to receive points from their past purchases geared toward rewards products. According to the Kudler’s sales and marketing departments research this type of system will increase revenue and cost reduction for Kudler. Kudler identifies that knowing exactly what the customers purchasing habits, supply needs, and preferences are would enable Kudler to purchase only what will be sold. Therefore, it will stop Kudler from stocking on items that do not sell and are not attractive to the customer. Kudler has different types of options on how they could advertise the new shoppers program. Because these types of programs are commonplace within any market, Kudler needs to devel op a complete database system, with including current and former customers. This database is used specifically for advertising of the new program and data collection of sales. Kudler would need to update or create a new website to add this new program and help customers understand the benefits of registering for the program. Legally Kudler needs to stay within the boundaries set up for E-commerce. The rules for online business and e-mail advertisement are very far-reaching some of which include an opt-out link that allows any consumer to stop receiving e-mail advertisements. This must be easily viewable and verifiable to the recipient for online spam advertisement. Electronic contracts are legal and binding along with electronic signatures, these forms of agreements must have legal disclaimers visible for the customer to read. These are just a few of many other legal ramifications that Kudler would need to investigate and consider before moving forward. Ethical considerations are also vital to both the customers and Kudler Fine Foods when implementing the shoppers program. Any customers who register with Kudler’s shoppers program understand that all personal information given to Kudler will not be given or sold to another company without the express approval of the customer. Kudler has to take into consideration that registration online has to be implemented with the highest security software on the market. Protection of sensitive data is vital to the success of any online purchases or programs. Pornographic material and anything refereeing to pornography is prohibited by law. Breaches of contractual agreements are also considered unethical. Therefore, Kudler must have strict policy and procedures in place to alleviate any of the above issues. This would keep Kudler ethically stable and help with any other issues that will come into light. The main understanding that Kudler Fine Foods would have to embrace is that the company is fully responsible for what is placed on their website and also what they are offering to their customers as an incentive. Kudler Fine Foods has to identify within the scope of this project the development of the frequent shoppers program specific security measures. The main initiative is to secure private data and deter any unauthorized access. The main and formidable issue here is that the Frequent Shoppers Program will enable Kudler Fine Foods to still make a profit. The return on the investment with this new program has to exceed its monetary cost factor to stay viable. The stores have to identify other cost saving measures for this program to stay solvent for years to come. Keeping up to day records in a management system will also help save time and money while understanding where money is spent and where it is saved. Investing in the Shoppers program will take considerable money to start with. The long-term gain if managed properly can make Kudler Foods more lucrative in the future. Managing the marketing and advertising expenses must be a number one priority along with investing in upgrades of the website and possible market research. Concluding this program will rely on reports regarding expenditures, which should be collected over a period several prior years. This will give Kudler a baseline for future gains or losses. This will also let Kudler Fine Foods see if the program is profitable from each succeeding year. Gains and losses, extreme scrutiny and constant tweaking of the program its website and security infrastructure will have to be made in order for this program to be a success. Reference Apollo Group, I. (2007, 2010, 2011). Kudler Fine Foods. Retrieved November 26, 2012, from Sales and Marketing: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/marketing-overview.asp

Information Management Essay -- essays research papers

Executive Summary The report aims to address the issue of information management within Lanway. Information, may feel is the most important resource any firm has, yet many firms have no appreciation of the cost, value or importance of the information they hold. By first outlining the steps and findings of an information audit carried out within the firm, conclusions are then drawn as to what measures should be taken in order to increase the effectiveness of Lanways information usage. The measures suggested are outlined in detail, with recommendations of both hardware and software. The report also establishes the need for information and for a company information strategy – highlighting the importance of aligning such a strategy with the overall business plan. Background Lanway Corporate Business Systems began trading in 1985 from a small market stall on Burnley market. Selling games only for the Spectrum range of computers (the most popular at that time) it began to build up a regular customer base. The firm continued in this way, until 1991 where the introduction of the personal computer led to a change in product and business activity. With the introduction of both new hardware and software, Lanway was now in a position to manufacture and sell its own PC’s. By moving into its own premises, the firm was now able to make substantial profit margins by building and pre-configuring a small range of machines. Lanway began to trade with other firms in 1994, at which point they were forced to expand both their existing premises and staff. They also began to diversify, moving into new areas such as networking technologies, the internet and more specialised hardware and software. Lanway currently has a turnover of approximately 5 million and over 40 staff, both of which are expected to continue in growth. They manufacture around 200 PC’s per week, each different in model, make and specification. The company classes itself in the batch manufacturing bracket. At present, the firm can be split into 5 departments. Sales, Accounts, Networking, Repairs and finally Production or Workshop. The firm is completely networked using a mixture of Microsoftâ„ ¢ and Novellâ„ ¢ technologies. Individual internet access and email is available to all employees. All hardware and software configuration work is carried out in-house. Because the firm has grown in the manner that it... ...use of the nature of the business and the products sold, it is vital that the information stored within the internal systems is accurate, relevant and accessible by all employees. By implementing the steps outlined above, many of these issues should be addressed. However it is up-to the company as how successfully they are implemented. Employees will need to be made aware how important the new systems and the new policies that have been introduced are. Only then will the firm begin to see benefits. The costs incurred in this project are minimal, simply because all work can be carried out in house and all products purchased at almost cost, although formal training is certainly recommended – something which will need to be outsourced. The new intranet should help to increase the distribution of information and the consistent manner in which employees are able to access the information should in the long term help the new systems to be used effectively. In order to ensure that Lanway obtains the required results, an information audit should be carried out on a yearly basis – thereby identifying any problems that have risen from implementation of were overlooked on previous audits.

Vietnam War and its Impact on Subsequent American Foreign Policy

Rise to globalism is an enlightened work by Stephen Ambrose that relates to development of American foreign policy from Second World War through Reagan administration. The book by Stephen Ambrose provides an overview American foreign policy evolution from 1938 to the present powerful status of America.Stephen Ambrose tries to explain the trends in foreign policy adapted by America from isolationist attitude to global power position America holds today. He focuses on events that related to Second world War, Vietnam, Cuban missile crisis and to large extent SALT treaties.The world today is faced with major problems such as communism, conflicts between Arabs and Israel, and third world development. These problems are attributed with Second World War and had an impact on American foreign policies.The policies adopted by America had an impact on various countries around the world. Stephen Ambrose work tries to explain the modern American foreign policy as a development since the Second Wo rld War Foreign policy of United States is a policy through which the United States interacts with foreign nations.United States has a lot of influence in the world through its economy and defense mechanism. Other character traits in America such racism, economic aggressiveness and fear of communism have shaped the countries emerging foreign policy.The overview of events in America led to a rise of globalism which is a major development in American history. The World War II had a lot of influence in development of America which shaped its foreign policy. Liberation by Russia incorporated Eastern European states into satellite states which became the Soviet Union.Another impact of the war was formation of natural governments which changed the status of the nations. Ambrose in his work showed each stage of the cold war, division of European continent and the arms race could have been avoided.A major impact of the Vietnam War as was reflected in the cold war is the financial and econom ic disaster which related to the arms race. It is a situation that compromised the financial position of many nations involved in the war. The development of American foreign policy is a thorny issue which resulted from the cold war.Incorporation of many countries in various treaties took a lot of time and forced nations to spend a lot of money so as to end such conflicts. The United States and other members of the Soviet Union were not willing to compromise their position in relation to minor matters.This is because committing a lot of their time and finances in such petty issues could cost them a big deal in resolving major problems. For instance, involving in activities such as partitioning Berlin would be met with a lot of resistance and unnecessary demands.On the other side, once the U.S.S.R tried to compromise, United States would seizure control of the situation so as to create stipulations on proposed agreements. One important and major concept during this period is that, th ere was no any meaningful agreement that sailed through.Former United States presidents had the opportunities and chances to come to an agreement that would end the cold war but this never succeeded. In few instances that saw some of the head of state try to reach an agreement, participants were unwilling to come to a consensus.As per Stephen Ambrose, resolution to certain problems during that period came after the book was written. Communism was replaced by democracy throughout most parts of Europe while in 1989 it was a time when U.S.S.R fell.Most of the countries in Western Europe who constituted the satellite nations were liberated by United States and Great Britain which formally formed democratic governments. Split of east and west Europe as the beginning of the cold war. The acting presidents during this period late Jimmy Carter acted in respect to expectations of many Americans to achieve a peace agreement.The agreement had little influence in resolving such conflicts but se veral treaties were formed which addressed the demand for concerned parties. Accomplishment of various agreements had impact on U. S whereby Arab-Israel hostilities were negotiated.This was a major development in the history of America and it fits in the foreign policy. The impact of such agreement is seen in today’s policies developed by United States to extend their powers in trying to help developing nations. United States is a very powerful nation in the world and its strength can be attributed with agreements that resulted from the cold war.Most of the developing nations have benefited from financial aid offered by United States of America. Signing certain treaties during the period of cold war was a very tough because neither side wanted to compromise their position which led to disagreement.The subsequent American foreign policy has seen several nations, individuals and governments benefit. It is a very important development in the history of America since the Second W orld War to the current powerful situation in America. Work Cited Ambrose Stephen, Rise to Globalism, (American Foreign Policy since 1938), Douglas Brinkley book.

Analyzing The Article Detecting The Snake - 892 Words

In the article â€Å"Detecting the snake in the grass: Attention to fear†relevant stimuli by adults and young children† published by Psychological Science authors Vanessa LoBue and Judy S. DeLoache analyze the evidence that children detect threatening stimuli more promptly than other types of stimuli. In this experiment, adults and children were presented with images with both threatening and non-threatening stimuli. The images were presented on a touch screen and participants were asked to press on the threatening stimuli. The objective of this experiment was to determine whether people could detect stimuli that are evolutionarily pertinent early in life. The hypothesis is that the threatening stimuli will be detected more quickly that the other types of non-threatening stimuli. Three experiments were performed on both adults and children, and both detected snakes more rapidly than the other aspects of the image, including butterflies and frogs. This research study con tributed to psychological research advancement by providing evidence of better visual detection of threatening stimuli due to evolutionary relevance. Moreover, the research findings discussed in the article â€Å"Detecting the snake in the grass: Attention to fear†relevant stimuli by adults and young children† by authors Vanessa LoBue and Judy S. DeLoache relate to human subject research because it is an observational study using both children and adults as participants. Data was collected on the children and adults’Show MoreRelatedLogical Reasoning189930 Words   |  760 Pages.................................................................................................... 46 Locating Unstated Conclusions ......................................................................................................... 50 Detecting Obscure Argumentation ................................................................................................... 54 Descriptions and Explanations .........................................................................................Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesimportance of statistics. Contrived problem situations and artiï ¬ cial data often reinforce this skepticism. A strategy that we have employed successfully to motivate students is to present examples and exercises that involve data extracted from journal articles, newspapers, and other published sources. Most examples and exercises in the book are of this nature; they cover a very wide range of disciplines and subject areas. These include, but are not limited to, health and ï ¬ tness, consumer research, psychologyRead MoreMerger and Acquisition: Current Issues115629 Words   |  463 PagesPalgrave Macmillan for guiding us through the process. We also thank Keith Povey Editorial Services and his staff for the excellent work in editing this manuscript, and thanks also to a handful of anonymous referees who assisted in the selection of articles for this book. GNG KLN xi This page intentionally left blank Notes on the Contributors The Editors Greg N. Gregoriou is Professor of Finance in the School of Business and Economics at State University of New York (Plattsburgh), USARead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesResearch: Dr. Judge’s primary research interests are in (1) personality, moods, and emotions; (2) job attitudes; (3) leadership and influence behaviors; and (4) careers (person–organization fit, career success). Dr. Judge has published more than 140 articles on these and other major topics in journals such as Journal of Organizational Behavior, Personnel Psychology, Academy of Management Journal, Journal of Applied Psychology, European Journal of Personality, and European Journal of Work and OrganizationalRead MoreFundamentals of Hrm263904 Words   |  1056 Pagessupport. Practice the Concepts http://www.wiley.com/college/decenzo COMPREHENSIVE COMPANION WEBSITE INCLUDING: ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   More Cases and Articles BUSINESS EXTRA SELECT Do you use readings or cases in your Human Resource Management class? Business Extra Select (www.wiley.com/college/bxs) enables you to add copyright-cleared articles, cases, and readings from such leading business resources as INSEAD, Ivey, Harvard Business School Cases, Fortune, The Economist, The Wall Street Journal