Handmaid’s Tale †the character of Offred Essay

Margaret Atwood’s novel The Handmaid’s Tale houses a very authentic range of characters, in a complex world. Set in the Republic of Gilead, a totalitarian and theocratic state, where a reproduction rate is rapidly decreasing, some women are labeled as handmaids and assigned to elite couples that have difficulty conceiving. The personality of one character in particular, however, may seem hasty and misunderstood at first glance. But given the circumstances, she proves to hold the values of humanity: she has her own set of opinions, flaws, and habits; has regrets; and a balance of courage and fear. Furthermore, the setting this character must survive in is not much different from today’s society. The government is deemed corrupt, fear of punishment is instilled, and the leaders ensure that the citizens adhere to the law. Finally, the aid and support that she receives, the faith and hope she has, and the development of friendships she makes also has a likeness to ordinary relationships in our world. Hence, the novel’s protagonist, Offred is a relatively relatable individual, especially in terms of her character, her surroundings and her supporting roles. Offred conveys a sense of reality in her personality as she is not perfect and has her own set of opinions, flaws, and habits. For instance, Offred has many moments and flashbacks where she reminisces about her past. This implies that she has regrets and obstacles in her life, just as every human being does. When Offred describes her appearance, albeit briefly, it signifies the insecurities that she keeps bottled up inside â€Å"I am thirty-three years old. I have brown hair. I stand five seven without shoes. I have trouble remembering what I used to look like. I have viable ovaries. I have one more chance† (Atwood, 143). Had she been proud of what she looked like, she most likely would have gone into more detail, but the lack of words plainly states that she thinks nothing special about herself. At one point that she mentions that she does not like to look at herself in the mirror. This shows that she does not look at her self as superior and she is also self-conscious of her own appearance. She also possesses a certain attributes that any person would possess; she is rebellious and disobedient in constricting situations. This is what makes her more interesting and what sets her apart from the rest. Although Moira, Offred’s best friend, was an even more revolutionary character, she seemed too daring to be true. A real life person would not be likely to pull off stunts that Moira had accomplished, for example escaping from the Red Centre â€Å"She had both hands on the lid when she felt something hard and sharp possible metallic jab into her ribs from behind. Don’t move, said Moira, or I’ll stick it all the way in, I know where, I’ll puncture your lung†, â€Å"I couldn’t believe how easy it was to get out of the Center. In that brown outfit I just walked right through. I kept going as if I knew where I was heading, till I was out of sight† (Atwood, 130, 244). Offred had just enough courage and just enough fear to seem realistic. Keeping these points in mind, it is clear that Offred could have been an ordinary character in our society. The Republic of Gilead, as strange as it may seem, actually has some similarities to the modern day and this is primarily seen by Offred’s response to its laws and regulations that they instill. To her, the government appears as corrupt as most governments in this world, and dictators still thrive, just as they do in Offred‘s society. Offred responds to this by doing nothing, which would be the decision of most people if forced to live under these conditions. The leaders of Gilead, after all, employ obedient enforcers to make sure that citizens abide by their laws. She mentions this in the book when she retells how the changes in her nation started. She describes in full length that she, along with all women in the U. S. , were forced from their jobs by men in uniform carrying machine guns â€Å"Not fired, he said. Let go. You can’t work here anymore, it’s the law† (Atwood, 176). The fear of punishment is instilled, akin to the terrors of being imprisoned or given a death sentence in our world. Penalties are dreaded so much in Gilead, for most of the time they are unjustly given out and they vary from hanging to ‘Salvaging’; which is being beaten to death â€Å" The three bodies hang there, even with the white sacks over their heads looking curiously stretched, like chickens strung up by the necks in a meat shop window; like births with their wings clipped, like flightless births, wrecked angels† (Atwood, 277). Offred ultimately responds passively, on account of this fear, and because liberal ways are shunned in Gilead. Margaret Atwood was right in not giving Offred any extraordinary abilities to surpass or overthrow the tyrants that ruled over her life as it would result in a loss of Offred’s relatable self. Relationships with other people are a necessity of life that defines human existence. As Offred progresses with day-to-day life, she develops these friendships, which ensure that she exists. The friends and allies that she made were essential for keeping her sanity intact because without any shoulders to lean on in times of sorrow, a person’s mental capacity could break. Amongst her friends were Cora, whom Offred was not very close with but did not have any tension with, Ofglen, Moira, her best friend, and Nick, the Commander’s chauffeur that Offred opens up to and confides in towards the closure of the story. Offred frequently finds herself seeking support and knowledge in people who share the same beliefs and opinions as her, most significantly from Ofglen and Moira. This portrays the doubts about her world that she holds: another human quality. From Ofglen, she realizes that she is not alone in thinking that their country is corrupt and that something must be done to change things â€Å"At last Ofglen speaks. â€Å"’Do you think God listens,’ she says, ‘to these machines? ’ She is whispering: our habit at the Center†(Atwood, 168). However from Moira, Offred finds out that escaping from their strict nation is not as easy as she had thought, as Moira could not even arrive at such a courageous feat. Without her supporting roles, Offred could have been an ignorant citizen in Gilead that was brainwashed into believing every word that the government fed them. If that were the case, Offred’s connection to the readers would have been lost. Furthermore, Offred turns to hope and faith to console her and help her to move on with life. Just as her friends helped her, these virtues aided in protecting her wellbeing; though forced, since she had nothing else to look to. The hope that Offred’s husband is still alive is very similar to the feelings of families in modern day society that pray for the safe return of their lost, loved one from war or other degrees of separation. Faith is introduced to Offred when she acknowledges the pillow in her room with the word ‘faith’ printed on it â€Å"There’s a hard cushion on it, with a petit point cover: FAITH, in square print surrounded by a wealth of lilies† (Atwood, 57). The fact that it is something she can read implies that there is still hope, as not everything has been taken away from her. This knowledge strengthens her belief that change will come, though subconsciously since Offred never mentions it. The faith that she puts into the Commander also ties into the trust she gives him when playing games, reading magazines and when he brings her to Jezebel’s â€Å"He wanted me to play Scrabble with him†, â€Å"He sits me down, and sits himself down beside me. He puts an arm around my shoulder† (Atwood, 144, 236). Trust is a very common issue that people have trouble giving out. But in examining these elements it is clear Offred’s confidantes have impacted her life and how they make her into a real character. The Handmaid’s Tale is appealing due to its main character, Offred, who shows a great deal of realism in a world of impossibilities. Her character itself is strong-willed, but moderate, and is the perfect mix of what it is to be human. Through her, many of the readers can see a bit of themselves in Offred. She is an excellent example of how a regular person would behave if they were thrust into the world of The Handmaid’s Tale.

English as a Global Language Essay

In recent decades, the entire world has bared witness to the rise of English as the world’s primary language. Apart from being the primary forms of communication for ordinary people, English has also poses as a means of communication in other domains such as mass communications, economics, engineering, business, aviation, political affairs, and entertainment. The question has thus become apparent, how did English become the world’s lingua franca? Originally, English was only spoken as a vernacular language of people within the British Isles, but since the expansion of the British Empire from the middle ages to the middle of 18th century, the English colonizers have taken their local dialect to the territories they conquer (Schitz, 2004). With the exception of Egypt and Sudan, figure 1 shows that most of the nations under the British Empire’s control manifest the influence of the English language to the local populace. Figure 1 (Schitz, 2004) Today, the English language is considered the primary language of most countries such as the United States, Australia, Canada, New Zealand, Ireland, Asia, Africa (Schitz, 2004). Putting the number of speakers aside, the placement of English in the pedestal of global language can also be attributed to the stature of the global superpower. From the very reason of the spread of English to the world’s consciousness, power plays a vital role in recognition of language. David Crystal explains that language itself is dependent, in a sense that language only exists in the human senses of those who speak it, when such people of a particular language succeed, their language comes with them (1997, 7). As mentioned in the previous paragraph, the United States being a superpower nation is the major factor why English is a global language. And being the emblem for world dominance for the last five decades reflects that power has played a vital role in the emergence of the United States’ brand of English as a global language (Bruthiaux, 2003, 9). Gillaume Schitz (2004) relates the strength of America as a superpower to the constant migrations in the country in recent decades. Figure 2 (Schitz, 2004) Based on Schitz’s analysis, the diction and/or accent of American English varies dependent of the regions within the American geography, but regardless of the diversity of the American English norms, generally, American English is a world standard because of its stature among the world’s nations. In a similar magnitude, the American English language contributes to success in various fields such as culture, business and economy while complementing the fact that the success of the United States in other facets of human endeavour also establishes English as a global language. For instance, the multinational fast-food chain McDonalds primarily invaded the food industries of non-English speaking nations through the introduction of their food products to the markets of most countries in the world. English as a global language provides an extensive communication system in the advent of globalization through overseas employment, tourism, international security and information dissemination (Crystal, 1997, 100). Overseas employment requires a universal language since there are applicants and employers who do not understand the native language of one another. Similar principles can be applied in the art of music, a song cannot grasp international success and recognition if the lyrics cannot be understood (Crystal, 1997, 104). Braj B. Kachru (1995) has come up with the three circle model to represent English as a global language by categorizing the use of English as primary, secondary, and tertiary language. The drastic change in the world’s collective culture is another considerable factor on why English is the global language. Much of this is brought about by the fact that most influences on the world’s cultural trends come from Americans. The technology of personal computers for instance, contributes to the proliferation of English in the context of a global language because the American life has transformed the personal computer from a sophisticated technological device to a standard business tool and home appliance. And as David Groddol indicates, English is used in most computer and internet applications simply because most of these applications are made by Americans (Graddol, 1997, 4). In addition to the trend that most transactions today are processed in computers and that the internet can be used as a means of education and resource for information (Graddol, 1997, 4). Technology in terms of communication is another vital factor that manifests the reason why English is the language of globalization (Crystal, 1997, 86), since English can serve as the universal medium to share cultures. English can also serve as the universal informant of international affairs and other international issues. English should be the world language simply because it has become popular over the centuries. The rise and fall of the British empire, the drastic changes in culture, economy, bussiness, technology and communication contribute to putting the english language in the pedestal of universality. The given points in the essay answers the question should english be become the world’s language, and justifies the answers to the said questions as well. In this sense, english can be the only medium that can unite a diverse world. References Bruthiaux, P. Tonkin, H. , and Reagan, T. G. (Eds). (2003). Contexts and Trends for English as a Global Language. In Language in the Twenty-first Century. Philadelphia: John Benjamins Publishing Company. Crystal, D. (1997). English as a Global Language. Cambridge: Cambridge University Press. Graddol, D. (1997) The Future of English?. London: The British Council. Kachru, B, B. , Quirk, R. and Widdowson, H. G. (Eds). (1985) Standards, codification and sociolinguistic realism: The English language in the Outer Circle. In English in the world: Teaching and learning the language and literatures. Cambridge: Cambridge University Press. Schitz, Guilaume. â€Å"Lecture 7 – World-Wide English. † 6 February 2004. eHistLing. 3 March 2008

Islamophobia. How Is It An Issue In The Workplace Research Paper

Islamophobia. How Is It An Issue In The Workplace - Research Paper Example Islamophobia is an up-coming proportional notion in the social sciences. However, there is no acknowledged meaning of Islamophobia; therefore, it can be relevant to any censure of Islamic activities. Conversely, Islamophobia is not a new movement; however, several Muslim communities encounter increased aggression that is portraying mistrust, deep-rooted intolerance, and ignorance. Regardless its discrimination and intolerance, Islamophobia remains and infringement of human rights and threatens social cohesion. Islamophobia, an intense or illogical fear of all Islamic people is high in the western countries as Muslims are perceived to be a solitary nation that does not identify and reverence precincts set up by western culture and administration. Also, some government representatives like Tony Blair of Britain in 2005 described Sharia laws as a malevolent philosophy, leading further to Muslims being viewed as ‘others’ and as ‘enemies’ in communities that once co-existed peacefully. This statement receded Britain’s view of being a multi racial, ethnic and religious nation. In this paper, the researcher will provide a theoretical framework of Islamophobia and how affects the workplace and its implications towards Human resource (Allen 130) The west has different moral and ethical codes compared to countries run with Islamic culture. Especially on mass media moral principles, most processes and practices are based on the advertising mechanisms and sales standards. Several media houses are deeply rooted on western ideologies and philosophies. The west civil liberties, responsibilities, liberty, and guidelines of the press slightly differ from Islamic governed countries and that is why the western media views some of their cultures, for example, towards women as oppressive and as denial of some of the basic human rights. The background information of the Islamic culture Islam is a monotheistic faith made known through Prophet Muhammad , Allah’s prophet; in fact, it is regarded a major global religious conviction. In addition, the Islamic religion is the second largest religion, growing at a high speed alongside Christianity. It is estimated that, of every five people on earth, one of them is a Muslim (Heinz 103). Most Europeans who have travelled through Muslim societies have depicted Muslim women as oppressed by their men that they are victims both sexually and as the weak sex. Likewise, the media have portrayed women as an allurement showing how they have been victimized and perplexed. On the other hand, Muslim men have been viewed by western countries as barbaric, sexists and terrorists. Therefore, Islamic beliefs and culture have become more scrutinized especially after 9/11, citing their prayers and wearing of hijabs as Islamic fundamentalism. Therefore, discrepancies have risen based on how societies have seen Muslims. This has made people afraid to have Muslims as neighbors. In addition, at the airp orts or in a plane, Muslims and people of Arabic origin are looked at suspiciously leading to stigmatization, seclusion, and even being biased towards Muslims (Williams 4). The society has perceived Muslims as evil doers. To some extent, Muslims are being persecuted for their choice of the way of life/religious beliefs. Undeniably, that is a wrong influence on how to view the Islamic culture and its followers. This is because views expressed by the Islamic extremists that do not necessarily represent the views and perception of Islam as a whole. These extreme activists, most of them being Middle Eastern Muslims have been waging war in western countries through terrorism. The Qur’an states that, during times of ignorance, people worshipped idols as a way of staying

Media Industries Assignment Example | Topics and Well Written Essays - 1000 words

Media Industries - Assignment Example Most of the listeners are enticed to share their opinion in the debate/ongoing conversation by either phone calls to the TV/Radio channel or post their viewpoints on the blogs/websites next issues been discussed. Checking updates: Since people are not always in their homes, online social networking has become a trending fashion. Using computer and smart phone gadgets readers/ viewers can enhance their engagement habit. It is common for people to keen checking for news updates either at time intervals for hourly or daily postings, which also give them an opportunity to comment or offer their feedback (Cameroon, 2011). Other fascinating behaviors: Most times you would witness those watching news with you mimic the voices from a news video clip, because it captured their attention or felt ridiculous. Children are good in such cases. Also laughing and getting emotional for sensitive news clip. Multiple media are necessary to ensure a broad range of geographical regions and people are kept well informed and have various options which they can actively use to engage with the news. This would help the society to participate making decisions and in solving problems in society by offering their opinions and feedbacks to tangible issues. How do such technologies as Netflix and (illegal?) downloads affect our social habits? Do you ever binge-watch or do you watch your preferred programs in a weekly manner? How do these different methods alter your experience of the program? Several years ago, people had still been using DVDs and video cassettes to watch movies and other recorded clips they desired. Netflix technology use of latest streaming model continue to attract millions of people to subscribe for the service, from which they can stream movies/shows in real time. Netfix technology facilitates production of contents and distribution, but also has a

A Socitey that Slipped Like the Wind Essay Example | Topics and Well Written Essays - 2000 words

A Socitey that Slipped Like the Wind - Essay Example Almost over two centuries these people were being tortured, brutalized, tormented and murdered by the intruders but finally they started to realize that they also have individual entity and they are not like the beasts as they are treated by the ‘white rulers.’ These people started claiming their rights and equality in the society just same as the white people. However, just the moment these downtrodden people started to express their feeling, it immediately created a great deal of impact over the sense of superiority of the white people the rate of oppression as well as inflicting torture also increased. It is during the time of 1820s that the so-called slaves were rising against the arbitrary ruling system of the white people. Clearly, America during this time was divided between two clear sections the North and the South. People residing at the North, were mainly people belonging to the ruling class and people of the South were mainly dominated by the white men. Perha ps, the first clear indication of such rebellion occurred during the year 1920. In this year Missouri Compromise, though the state is basically a slave state but at the same time it restricted the spread of the system of slavery anywhere else in the territory of Louisiana. Citing from the novel of Mitchell, ‘Gone with the Wind’, we find the word ‘nigger’ used to refer to the afro Americans. (Mitchell) the concept of white skin to be the ideal beauty has been introduced through the appearance of Scarllet. When the author mentions ‘The black bombazine, †¦Ã¢â‚¬ ¦ set off white skin superbly’ (Mitchell), she indicates a kind of contrast where it seems that the white people were powerful at the expense of the blacks. This also indicates a consciousness that aroused as the war was about to begin. Till this time period the white people did not take the whole situation in a very serious way but the white section of the society was also realizing

Tale Of Genji Essay Example | Topics and Well Written Essays - 2000 words

Tale Of Genji - Essay Example Art and literature flourished in Japan even in ancient times. Japanese writings showed that ancient Japanese placed great premium on culture such as painting, poetry, prose, music, dramatic performances and all genres of literature. Ancient writers and artists i.e. poets, musicians, painters were then hailed as an elite group who were notches above the rest and special groups of people to be venerated and esteemed with high regard. And such writings showed that these predilections and love for art and literature even pre-dated that of European and American passion for art and literature. However, it had been claimed that most of these writings were mere oral literature because the Japanese failed to independently devise their own kind of syllabaric script and thus failed to find a means of recording their language. Thus, most of this oral literature perished (Keene 19). It was only when the Japanese (and the Koreans, too) discovered the Chinese Kanji script, the ancient Chinese metho d of writing that the Japanese were able to put into writing the works of their writers who then described the high level of culture in ancient Japan (Snowling & Hulme 23). Yet, many of this oral literature were luckily integrated into Japan’s first known surviving book, the Kojiki or â€Å"Record of Ancient Matters†. This book featured poetry, songs, myths, legends, customs and traditions, language and ancient Japanese history (Chamberlain i,ii).

How hip hop has a positive influence in America Essay

How hip hop has a positive influence in America - Essay Example In this paper I will expound on the positive influences of hip hop music in America. The American society has remained silent on issues affecting them for a long time but hip-hop has been like a savior to those people. This music generally educated and shed light on issues that related or affected life for example violence through promoting a message of peace among the Americans. Hip- hop was used as a means of passing grievances and also by people who wanted to raise their views to the public. Some hip- hop songs tried to show the seriousness and effects of using drugs and it also spread communal messages across the country to inform people on what was happening in the ghetto life. In addition, hip-hop music has been a means of expression of the minority. Its main aim is to raise voices for the youths alienated  and show that they also have positive impacts in helping the community. Moreover, those people who are mistreated silently and they have no-one whom they can share their problems with are considered by the hip- hop music. In addition, graffiti which is also associated with this genre of music renders a means of unconventional means expression. Hip hop also encourages its listeners who are mostly youth to never give up in life and to push on and they will succeed in spite of the problems they are facing. Thus, hip-hop culture has had a positive influence of being the voice of those who are rendered helpless and voiceless by their status either due to hardships, race etc. Hip- hop has endorsed acute thinking on issues that the media find sensitive or fear to raise to the public. It has been used as tool for activism against vices in the society. In the United States of America Hip- hop has really tried in the elimination of racism. Hip- hop dancing moves have been used to eliminate violence. Due to gender inequality in America, hip-hop has been promoting issues affecting gender equality by making sure that

Greetings Essay Example | Topics and Well Written Essays - 750 words

Greetings - Essay Example There is reverence in his actions, and his movements appear to be measured, most likely due to the importance of his role. It is difficult to determine whether the dialogue is a normal part of the ceremony, or whether there is some debate about what is going on. In the third part, one of the men speaks something softly, which is difficult to hear, but suggests that there may be some contention about the way that events are proceeding. Based on observation and listening to the four clips, most of the conversations appear to be instructions. One indication of this is the fact that they are given loudly, suggesting that they are not conversational in nature. Although multiple people do speak, their body language suggests that they are not speaking to each other, but to the room as a whole. Following this first considerations, the four scenes were reexamined, with the text above the videos and the transcripts themselves taken into account. On the basis of this it can be concluded that some of the first perspectives I proposed were correct, while others were not. The additional information agrees with the concept that this is a ceremony, and that the role of the individual distributing the kava is important. However, the one of the first lines shows that the person distributing is just a random person from the group. One part that was interesting, which was not immediately obvious when only considering the audio is the partial debate about what person should be given the kava next. One person argues that the person given the first drink should be the one who called the meeting rather than the highest ranking person. In the third clip a cup is given to one individual, who also argues that the cup should be given to the person who called the meeting before him. As such, the transcript and descriptions show that the ceremony was not as straightforward as it

Internet Security Essay Example | Topics and Well Written Essays - 1750 words - 1

Internet Security - Essay Example Internet security is a concern for all the world because due to internet, where people have gained many benefits, there are also many disadvantages such as internet fraud, loss of security and privacy, virus attacks, spamming, threat to data protection and computer misuse. Internet is accessed daily all over the world and is employed for multiple purposes is under threat. The companies, organizations, institutions and workplaces of the world that make use of internet are in need of internet security (Bhimani, 1996). Internet has minimized the gaps between people and their wanted works but it has also given us many disadvantages such as security threat. The computers that are kept and used in global settings are at threat in terms of security and if they are accessed illegally, there will be security threat and the private data of the companies or organizations that are working on international basis can get lost. In the lieu of internet security, there are a number of security measures that are taken such as anti-virus software, spyware, firewall and copyright authentication. There are many other security measures taken by various global organizations such as passwords for security purposes. The companies that are working online are at higher stake of lapsing of internet security. The online companies suffer from online monetary frauds that are quite problematic for the organizations. For all these purposes, further measures are required to be taken in order to safeguard the private and confidential data of internet companies. Global internet access is easier but internet security is considered very important by all the users of internet operating globally. Internet is an essential resource for all working institutions whether they are educational or business oriented. The sharing of it can be a key to growth and success of the institution. Internet security can be linked to computer security because internet is dependent on computer.

Ideology Essay Example | Topics and Well Written Essays - 1250 words - 1

Ideology - Essay Example Ideology is a collective of this ingredient. The difference between an idea and ideology is that; an does not have believers. Meanwhile Ideology has believers.   A religion begins with an idea, when that idea captures attentions, then it becomes ideology. When an ideology has believers and followers, who are willing to act upon the idea then it changes to religions. Much like political movement or changes in anthropology, it always begins with someone thought. A thought with a consideration and then it is converted into a belief.  Ã‚   In the current society the terms ‘idea’ and reasons are common in different places such as among: Friends, family, school, work places. However no one really thinks of it and how it was made or what ideas and ideology is composed of it. In countries characterized by political activities, campaigns are usually distributed and commercialized in the media, they usually use the word â€Å"We needed this change† and they tell us all about why or how the targeted populace will gain from it. These changes are believed to be beneficial towards the believers; however, the reality is that, they benefit their composers who do not mention this during campaigns and in the advertisements. Changes cannot happen without being implemented by human efforts, they must inventors, motivators, or else they can be as well considered visionary ideals. A ‘change’ is a community product the sense that it facilitates the success of the targeted group, group of people, or a nat ion. Taking example of people such as; Adolf Hitler, Kim Jong il, Mao Zedong, Alexander the Great, or Genghis Khan, they all had their own vision of what a ‘good world’ is. They had great ideas that made senses in regard to logic as well as the view-points. They rose to power and directed their efforts towards convincing people to follow their ideas to the latter. For better or worse, these people made changes, which started from their ideas.  Owing to the fact that

Life Suceed In That It Seems To Fail Essay Example for Free

Life Suceed In That It Seems To Fail Essay Life has resilient nature, it never let hope to cut off even in the lurch. It arrives at specific conditioning through entertaining demands at variable intervals and in variable amounts and some times at discretion. This comes up with optimism. Optimism let one to crow over even in inauspicious conditions. In fact life do miracles in lurch conditions and turns the corner. It triumphs, when there is no hope of its victory. Traditional stories, which are being recounted by a man to a child, have the ultimate positive end. They implants in the flesh and blood that every bad and the worst have a well chosen end. And in actual the same comes about. A death bed patient, for an ordinary example, bears a charmed life. A stuck labor in a mine is rescued after a couple of days. These off and then are the very reason that the hope dies but with the last breath. If we dive deep in the history of world, we come up that every time when there was no way out but stars were in the ascendant. Subcontinents fate in 17th century was hanging in balance. All India National Congress decided it in complete darkness. Germany, when it was quite at sea, found the hope in the shape of Hitler. USA was quite at its wits end and was about to gave up all in vain after ten years war but it made a pile and turned the table by killing Osama. On contrary there are many cases where felicity is left awaited and never comes. A pathetic poor man facing adverse economic situations, for instance, annihilates itself because he/she remains unable to discover light in future. Over all, life is beautiful having optimistic nature and whenever it is being challenged it nails its color to the mast.

Importance of the Handicraft Industry

Importance of the Handicraft Industry Introduction Handicrafts are unique expressions and represent a culture, tradition and heritage of a country. The Handicraft Industry is one of the important productive sector. Various attempts have been made to define this broad and diversified industry. The following definition strives to cover diversity and complexity of Handicraft Industry. Defining Handicrafts: Definition According to United Nations Educational, Scientific and Cultural Organization/Information Technology Community (UNESCO/ITC) International Symposium on Crafts and the International Market: Trade and Customs Codification, Manila, Philippines, October 1997:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Products which are produced either completely by hand or with the help of tools. Mechanical tools may be used as long as the direct manual contribution of the artisan remains the most substantial component of the finished product. Handicrafts are made from raw materials and can be produced in unlimited numbers. Such products can be utilitarian, aesthetic, artistic, creative, culturally attached, decorative, functional, traditional, religiously and socially symbolic and significant. Definition according to Govt. of India: Product which is made by hand; should have some artistic value; they may or may not have functional utility. The Importance of Handicrafts The Cultural Importance: Handicrafts play very important role in representing the culture and traditions of any country or region. Handicrafts are a substantial medium to preserve of rich traditional art, heritage and culture, traditional skills and talents which are associated with peoples lifestyle and history. The Economic Importance: Handicrafts are hugely important in terms of economic development. They provide ample opportunities for employment even with low capital investments and become a prominent medium for foreign earnings India is a country of rich culture, history and traditions. India is one of the major producer and supplier of Handicrafts products in the world. India has been major producer and supplier of handicrafts products since very long time. Before the industrial development, this art and industry was a potential economic advantage for the country. During recent years, the importance of handicrafts has been surged due to their cultural and financial values. The small scale industries including handicrafts can play a major role in the development of the economy of both developed and the developing countries equally. The 90-95% of the total industrial products of the world are produced in small workshops run by less than 100 people. For instance, Japan, which is at the peak of the economic development, has considered 84% of the its industries as small and medium scale industries. In countries such as India and China, handicrafts are as high as the mechanized products in quality and volume, and are a major source of their foreign earnings. These countries are focusing on the development of handicraft industry, in order to strengthen the economy. The Indian handicrafts industry is highly labor intensive, cottage based and decentralized industry. The industry is spread all over the country mainly in rural and urban areas. Most of the manufacturing units are located in rural and small towns, and there is huge market potential in all Indian cities and abroad. Handicraft industry is a major source of income for rural communities employing over six million artisans including a large number of women and people belonging to the weaker sections of the society. The Handicraft sector is highly creative sector and produces large variety of crafts products. This industry is localized segment of the domestic and international market. In India the production of craft products are done on both large and small scale. Because of low capital investment people can start their business on small scale. Through this flexibility the demand and supply can be managed. Though Indian Handicraft industry is considered a cottage industry, but it has evolved as one of the major revenue generator over the years. There has been consistent growth of 15% over few years and the industry has evolved as one of the major contributor for export and foreign revenue generation. There is huge demand for the Indian Handicraft products in both national and international market. To match the demand and supply with quality, there is need to have greater technological support and innovativeness with the uniqueness in industry. Key Facts Of Indian Handicrafts Industry Indias rich cultural diversity and heritage provides a unique and huge resource for developing craft products. The Indian Handicraft Industry is showing continuous growth rate of 20% every year. Handicrafts industry is one of the important segment of decentralized sector in India. Major parts of industry operates in rural and semi urban areas throughout the country and has potential Indian and International market with around 67000 exporters to tap the market. According to the national census of handicrafts, undertaken by the National Council for Applied Economic Research the value of handicrafts produced last year were of Rs.26,213 Crore. This Industry provides huge employment opportunities to artisans that include women and people belonging to backward and weaker society. This is one of the major source of income there. The Indian Handicraft Industry is a $100 billion industry worldwide. Indias contribution in world market is 1.2% The total exports of crafts items: Rs. 13412.92 Crore. Industrys share in Indias exports:- 1.51 % In spite of having diversified products, some part of Indian market are still untapped and market is price sensitive. Products are high priced in big and metro cities, which are beyond, reach of people belonging middle and lower middle class. Craft producers have to compete on price, quality and delivery for different segments. There is poor promotion for craft products in national market. There is lack of awareness about new traditions and among craftsmen and there is need of technological support and training. Classification Handicrafts industry comprises diversified products portfolio and there is large variety available in market. Handicrafts products can be distinguished into following: Metal ware, Wood ware, Hand printed textiles, Embroidered and crocheted goods, Shawls, Carpets, Bamboo products Zari goods, Imitation jewellery Paintings, Earthenware, Jute products, Marble Sculpture, Bronze Sculpture Leather Products and other miscellaneous handicrafts. Handicraft industry in India is spread throughout the country with greater concentration in rural and suburban areas of country. Metal ware and Bronze sculpture: Major Manufacturing units are located in Moradabad, Sambhal, Aligarh, Jodhpur, Jaipur, Delhi, Thanjavur, Jagadhari etc. Wooden artware and sculpture: Major Manufacturing units are located in Sharanpur, Nagina, Hoshiarpur, Srinagar, Amritsar, Jaipur, Jodhpur, Bangalore, Mysore, Behrampur etc. Embroidered item: Manufacturing Units are located in Kutch, Jaisalmer, Baroda, Lucknow, Jodhpur, Agra, Amritsar, Kullu and Srinagar. Marble and soft stones crafts:Agra, Madras, Bastar and Jodhpur are famous for these craft products. Paper Crafts: These manufacturing units are located in places of Kashmir and Jaipur. Terracotta: Terracotta units are located in state of Madhya Pradesh, Rajasthan, and Bastar. Hand printed textiles and scarves:Amroha, Jodhpur, Jaipur, Farrukhabad, Bagru and Sanganer consist of manufacturing units. Zari Products: Zari and zari products are manufactured at units located at Surat, Agra, Varanasi and Amritsar. Imitation Jewelry: Parts of Delhi, Moradabad, Sambhal, Jaipur and Kohima consist of manufacturing units for these jewelry products. Political View Industrial Policy: There are no restrictions regarding location for establishing manufacturing units. All producers of handicrafts are exempt from obtaining Industrial License to manufacture. The delicenced undertakings, however, are required to file an Industrial Entrepreneur Memoranda (IEM) in Part A with the Secretariat of Industrial Assistance (SIA), and obtain an acknowledgment. No further approval is required. Trade Policy: Handicraft products fall under the ITC (HS) code 97. Paintings, drawings and paintings, domestic articles of wood etc. which come under 9701 Original engravings falling under 9702 Original sculptures categorized under 9703 Products under the code 9704 are freely importable. Imports of items in 9705 are restricted. Characteristics of Indian Handicrafts for exports; as defined by Govt. of India are: They are quota free and neutral to fiber content or composition, barring 100% silk. They include Garments, Made-up and clothing accessories. Are produced in cottage industries. Should not have zippers. Must be ornamented using any one or more of the following Indian folk styles. Hand painting, Hand printing, Batik, Tie and Dye, Kalamkari. Hand embroidery, Crocheting. Appliquà © work of sequins, wooden or glass beads, shells, mirror, ornamental motifs of textiles materials. Extra wrap of welt ornamentation of silk, art silk or zari threads. Should conform to shape and styles of each item as defined in the agreed list of different countries. Should satisfy the dimensional aspects. Tariff-non-tariff Policy: Except for 9704, all the items under 97 attract a total import duty of 35.2 per cent. This includes a basic duty of 35 per cent and a special additional duty of four per cent. Items under 9704 do not attract any import duty. In India, handicrafts are distributed through following major Distribution Channels: Retailers/Direct Sales: This is the most common distribution channel for selling handicrafts in India. In India there are large number of retailers who provides wide range of handicrafts products. Wholesalers/Distributors: Apart from retail and direct sales channels, wholesalers and distributors also provide large range of handicraft products. Wholesalers can keep product stock in bulk and can sell direct to final consumer or retailer. E-Commerce: Internet has emerged as a one of the promising distribution channel for selling the handicrafts products. It is estimated that internet will be one of the major channel for the distribution of handicrafts products through E-Commerce. Export And Foreign Earnings Handicraft Industry has evolved as one of the major contributors for Export and foreign earnings: Exports of handicrafts including hand knitted carpets during 2005-06 were Rs.13412.92 Crore. Export items- Art Metal wares, Wood wares, Hand printed textiles, Embroidered and Crocheted goods, Shawls as art wares, Zari goods, Imitation jewelry, Carpets, Leather products, Jute products, Paintings, Bamboo products, Earthen ware, Marble Sculpture, Bronze Sculpture etc. Indias major export markets are USA, Germany, UK, France and Japan, Saudi Arabia, Canada, and Italy etc. Indian Handicraft Industry contributes very important role in Indian economy. For the proper functioning and operation of industry it is very essential to have some policies and regulation in place. In India, the Ministry Of Textile is responsible for the formulation of policy, planning, development, export promotion and regulation of the Handicraft Industry. There are several other bodies and organizations which help to formulate and execute these policies. All policies should be implemented for the greater development of the whole industry so that it can help to strengthen the economy. Industrial Policy: There are no restrictions regarding location for establishing manufacturing units. All producers of handicrafts are exempt from obtaining Industrial License to manufacture. The delicenced undertakings, however, are required to file an Industrial Entrepreneur Memoranda (IEM) in Part A with the Secretariat of Industrial Assistance (SIA), and obtain an acknowledgment. No further approval is required. Trade Policy: Handicraft products fall under the ITC (HS) code 97. Paintings, drawings and paintings, domestic articles of wood etc. which come under 9701 Original engravings falling under 9702 Original sculptures categorized under 9703 Products under the code 9704 are freely importable. Imports of items in 9705 are restricted. Characteristics of Indian Handicrafts for exports; as defined by Govt. of India are: They are quota free and neutral to fiber content or composition, barring 100% silk. They include Garments, Made-up and clothing accessories. Are produced in cottage industries. Should not have zippers. Must be ornamented using any one or more of the following Indian folk styles. Hand painting, Hand printing, Batik, Tie and Dye, Kalamkari. Hand embroidery, Crocheting. Appliquà © work of sequins, wooden or glass beads, shells, mirror, ornamental motifs of textiles materials. Extra wrap of welt ornamentation of silk, art silk or zari threads. Should conform to shape and styles of each item as defined in the agreed list of different countries. Should satisfy the dimensional aspects. Tariff-non-tariff Policy: Except for 9704, all the items under 97 attract a total import duty of 35.2 per cent. This includes a basic duty of 35 per cent and a special additional duty of four per cent. Items under 9704 do not attract any import duty. In India, handicrafts are distributed through following major Distribution Channels: Retailers/Direct Sales: This is the most common distribution channel for selling handicrafts in India. In India there are large number of retailers who provides wide range of handicrafts products. Wholesalers/Distributors: Apart from retail and direct sales channels, wholesalers and distributors also provide large range of handicraft products. Wholesalers can keep product stock in bulk and can sell direct to final consumer or retailer. E-Commerce: Internet has emerged as a one of the promising distribution channel for selling the handicrafts products. It is estimated that internet will be one of the major channel for the distribution of handicrafts products through E-Commerce. Easily availability on global basis and cost effective way has made Internet a good marketplace to buy, sell, and promote the products. Strengths: Large, diversified and potential market. There is large product variety and range is available because of diversified culture. It has strong, diversified and supportive retail infrastructure. Diversified product range that service different market. Cheap labor rates that result to competitive price. Need low capital investment. There is flexible production flexibility. Low barriers of new entry. Advantages and Critical Success Factors: Easy creation and development of production centers. There is no need for macro-investment. Industry provides potential sources of employment. Products are high value added, and handicrafts have various applications. It is the potential source of foreign revenue because of higher export. Weaknesses: Lack of infrastructure and communication facilities. Unawareness about international requirements and market. Lack of co-ordination between government bodies and private players. Inadequate information of new technology. Inadequate information of current market trends. Less interest of young people in craft industry. Lack of skilled labor. Still confined to rural areas and small cities and untapped market. Lack of promotion of products. Opportunities: Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. Developing fashion industry requires handicrafts products. Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. Development of domestic and international tourism sector. e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products. Threats: Competition in domestic market. Balance between high demand and supply. Quality products produced by competing countries like China, South Africa. Better Trade terms offered by competing countries. Increased and better technological support and RandD facility in competing countries. Inspite of having diversified products, some part of Indian market is still untapped and market is price sensitive. Products are high priced in big and metro cities, which are beyond the reach of people belonging middle and lower middle class. Craft producers have to compete on price, quality and delivery for different segments. There is poor promotion for craft products in national market. There is lack of awareness about new traditions and among craftsmen It is difficult to balance the cultural and commercial value of handicraft products. Inadequate supply chain management and distribution reduces the sectors commercial viability and economic sustainability. Lack of Technological support and training. Lack of Research and development for key handicraft sectors like, ceramics, paper making etc. There is shortage of skilled craftsmen and labor to match the competition. Lack of ability to produce in large scale and create economies of scale. Inadequate material testing and performance measurement. Inappropriate energy supplies to rural and sub-urban areas. Untapped and inaccessible market due to poor transportation infrastructure. There are inadequate training centers to develop skilled craftsmen The primary objective is to create an environment that helps the industry to compete on the global basis. To build the environment that will focus on: Wealth Creation, Infrastructure Development, Training, Technological Development, and Poverty Alleviation etc. to enhance the sector performance. Awareness should be increased among craftsmen and customers through Trade Events, Seminars, Craft Forums and advertisements. More training centers should be opened to provide proper training to craft persons. There should be more trade shows to facilitate craft producers to access the market. Transportation infrastructure should be improved to access the untapped market that would be beneficial to reduce the transportation cost. Promotion of cultural tradition and heritage. Promotion of Indian Tourism to attract the foreign customers. Developing technologies to recycle natural resources to produce new products and ensure waste minimization, product durability and reliability. Promoting Partnership and collaboration with private sector. There should be market platform for craft producers belonging to rural areas to market their products. Development of electronic platform by using internet to provide information, database, and marketing and distribution solution. Increased Private participation in industry. There should be optimized distribution network and supply chain management. Through improving labor productivity in a high labor intensive and price competitive market. There should be proper balance between cultural and commercial value of craft products to sustain business opportunities. Through using low cost production methods the sustainability of small business can be improved. By implementing following model, the performance of Handicraft Industry can be improved and the greater Value addition can be done: Identify the Potential Market Making Effective Business Plan and Refinement in existing business Test Marketing to test the initial potential of new products in market Effective Operational and Technological Upgradation Hiring skilled manpower, provide training and awareness about latest technology and market trends and effective management. Hiring skilled manpower, provide training and awareness about latest technology and market trends. Cost Effective Production, Maintain Quality Standards, and Packaging. Set the Costing and Pricing with Quality taken to be consideration Cost Effective Distribution Development using both Physical and Electronic Distribution Channels (Internet, e-Commerce) Both National and International Market Development for better Export and Foreign Revenue. All India Handicrafts Board: The All India Handicrafts Board was established in 1952 to suggest various solutions for improvement and development in Handicraft Industry. Formulation of Plans, Assistance to State Govt. for planning and execution of schemes, and providing assistance for Marketing, Financial, and Organizational aspects of Handicrafts Industry. State and Union Territories: Every State and Union territories has different department for the development of Handicrafts Industry. Marketing, Promotion, Financial Aid to Small Scale Industries, and other programs are the functions of State level corporations. Central Corporations: The Handicrafts and Hand looms Export Corporation of India: It was established in 1962. Exports Promotion, Development of potential market execution of Whole Sale and retail Orders are major functions of organization. The Central Cottage Industries Corporation Pvt. Ltd.: It is a registered society that runs Central Cottage Industries Emporium in New Delhi, Mumbai, Kolkata, Chennai to sell the Handicrafts products. The All India Hand loom Fabrics Marketing Cooperative Society Ltd.: This Cooperative Society is supported and promoted by All India Hand loom Board. It has various hand loom emporiums in all metro cities, Chandigarh, Ahmedabad, Hyderabad etc. and few branches in New York, Singapore etc. All India Organizations: All India Textile Handprinting Industries Federation: 1106 Prasad Chambers, Swadeshi Mill Estate, Mumbai, India. All India Federation of Zari Industry: Safe Deposit Chambers, Surat, Gujarat, India. All India Carpets Manufacturers Association: Post Box No. 63, Bhadohi, District Varanasi, Uttar Pradesh, India. Export Promotion Organizations and Councils: The All India Handicrafts Board (West Block VII, R.K. Puram, New Delhi- 110022): This organization is responsible for Export Promotion, Market Development, and Arranging Exhibitions etc. The Gem and Jewellery Export Promotion Council (D-15, Commerce Centre, 4th Floor, Tardeo Road, Bombay- 400001): This Organization is responsible for the promotion of Jewellery, Diamond, Stones, Pearls craft of the country. The Handicrafts and Handlooms Export Corporation of India (Jawahar Vyapar Bhavan, Anex-I, Tolstoy Marg, New Delhi 110001: It is Govt. undertaking and responsible for exports efforts of private sector promote Indian Participation in International Exhibitions. The Handloom Export Promotion Council (123, Mount Road, Chennai- 600006): It works for the export promotion of Indian Handlooms in the country. The Indian Institute of Foreign Trade: It provides Training Courses and publishes various survey reports. The Trade Development Authority of India: (Bank of Baroda Building, 16 Parliament Street, New Delhi- 110001). The Export Credit Guarantee Corporation (Express Towers, 10th Floor, Nariman Point, Bombay-400001): It provides exports credit intelligence, covers against various risks. The Export Inspection Council (14/1-b Erza Street, World Trade Centre, Calcutta- 700001): It is responsible for Quality Control Issues, and Pre-shipment Act. The Federation of Indian Export Organization (Allahabad Bank Building, 17 Parliament Street, New Delhi-110001) The Trade Authority of India (Pragati Maidan, New Delhi-110001): It was started in 1977 and works for exports and trade promotion and development. The Indian Handicraft Industry stands a unique place among all other industries. It represents the rich culture, tradition and heritage of India. Indias rich cultural diversity and heritage provides a unique and huge resource for developing craft products. The Indian Handicraft Industry is showing continuous growth rate of 20% every year and it is one of the most important segment of decentralized sector in India. Most of the part of industry operates in rural and semi urban areas throughout the country and have large and potential in Indian International market. Indian Handicraft Industry provides wide range of products because of countrys diversified culture, traditions and heritage. There is huge demand of Indian Handicraft products in international market. Industry provides ample opportunities for employment to people belonging to backward and weaker classes of society. However, Indian Handicraft Industry has the status of cottage industry in India, but it has shown promising growth and evolved as one of the major revenue generator over the years. It has shown continuous growth at the rate of 15-20% over the years and contributes major role for export and foreign earnings. Low capital investment, Cheap and skilled labor, Diversified product portfolio, Flexible Production are few important features of Indian Handicraft Industry. However, Lack of Infrastructure Technological support, Lack of awareness of international and new trends and Poor Promotional campaigns are a few drawbacks of industry which needs to be overcome. It is estimated that Handicraft Industry in India is all set to grow with rapid rate in future and contribute its share towards economic development handsomely. The model so called Model 5 forces developed by Michael E. Porter is the one used mostly among many authors who try to recognize industry in which there is manufactures. These Five Forces Analysis or Porters model of competitors forces is often used with PEST analysis to determine a position and possibilities on a market: strength of competition among manufactures that operates within fashion industry sophisticated technology, highly qualified personnel, greater capital for buying modern sewing machines (CAD/CAM) and positive influence of market growth, existence of other producers of garments who are ready to enter a market, investment in technology and development, emotional connection with fashion industry and an easy strategic movement ahead, customers start to change fashion products sophisticated technology, necessary training of personnel and on the other side global accessibility of some products by internet, consumers negotiation ability -a large demand and sophisticated technology and suppliers negotiation ability sufficient great and growing market and a global access by internet. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The problem that exists in our garment industry is that we analyze and follow trends that have already taken place on the fashion scene so while a collection is being accepted and the preparation for production is getting completed a new fashion demand is here, and the old one hasnt got accustomed yet. Fashion companies that do not invest in the development of products and production technology get into danger and cant keep place with fashion trend although they try hard. Markets researches, consumers wishes, requests, and criterium mean inevitable and dominant task for a producer of garments, because by obtaining all these information a production can be directed, business planned with advanced defined aims and strategies. Marketing enables greater flexibility and better organisation for more successful reaction to market demands. Market analyses are perhaps difficult procedures for fashion industry, because they need time to see strong sides and opportunities although they are too eager to identify weaknesses and threats. It is important to be aware that once when weaknesses are identified, some steps to change them can be taken by training, so there is possibility to make it a strong side. Thats why SSC and SWOT are useful techniques used to find out strong and weak points in a fashion industry. The way Levi Strauss Company succeeded by their own efforts to impose a new product LEVIS ENGINEERED JEANS (redesigned denim trousers that follow contour of a body ergonomically), it is an example how to use BCG matrix and GAP analysis that show us how market methods and techniques can be also used in our garment industry in order to meet demands of flexible production. Retailers in India have already started the concept of co-branded credit cards. A current example would be the aggressive salesperson in any Spencers store showcasing the HSBC-Spencers offering. Another vivid example would be the Future Group credit card which had TV ads across channels for quite some time. The response though had been lukewarm. With organized retail sales looking downward over the last year, especially in Q3 and Q4 of 2008-09, these offering had disappeared from the table. But, Q1 Q2 of 2009-10 have been particularly good, with around 15% growth in the sector on the back of a successful festive season. The new buzz word that is coming up in Retail circles is the Gift card, which is basically gift vouchers/certificates in the form of smart cards. They will be profitable for retailers as it will breed loyalty through repeat purchases. There will also be a significant portion of card value (10% in America: Economist) which are never redeemed. Retailers in India are still nascent when it comes to maintaining a comprehensive customer database, and this will be a small, yet significant step towards the same. The future for gift cards will yield many innovatively packaged offerings similar to the trends in America. A few examples from the Economist: Target: Gift cards that double as wind-up toys Gift cards through email Best Buy: multiple people can contribute small amounts for

Company Background History Of Honda Motors

Company Background History Of Honda Motors Honda Motor Co., Ltd, Japanese Multinational Corporation, known as a manufacturer of Automobiles and Motorcycles, was found on 24th September 1948 by Mr. Soichiro Honda and Mr. Takeo Fujisawa. Honda in Japanese literal meaning is root field or origin field. Mr. Soichiro worked as a mechanic at Japanese tuning shop, Art Shokai, since in his young age. Then in a self-taught engineer, he designed his first drafts of piston design and sold to Toyota, but it was rejected. Because of shortage of gasoline during World War II, he was not able to develop in producing the car. After that he established The Honda Technical Research Institution in Japan of small engine for 2 bicycles. And his first motorcycle was Honda Cub; first automobile was T360 mini pick-up truck. PRODUCTS BRAND Automobile Hondas global lineup consists of the Fit, Civic, Accord, Insight, CR-V, and Odyssey. An early proponent of developing vehicles to cater to different needs and markets worldwide, Hondas lineup varies by country and may feature vehicles exclusive to that region. Moreover, Honda entered Formula One as a constructor for the first time in the 1964 season at the German Grand Prix with Ronnie Bucknum at the wheel. Some of Honda vehicle models are 2000-2006 Honda Insight (53 mpg-US/4.4 L/100 km; 64 mpg-imp combined), 1986-1987 Honda Civic Coupe HF (46 mpg-US/5.1 L/100 km; 55 mpg-imp combined), 1994-1995 Honda Civic hatchback VX (43 mpg-US/5.5 L/100 km; 52 mpg-imp mpg combined), 2006- Honda Civic Hybrid (42 mpg-US/5.6 L/100 km; 50 mpg-imp combined), and 2010- Honda Insight (41 mpg-US/5.7 L/100 km; 49 mpg-imp combined). Motorcycles Being the largest motorcycle manufacturer in Japan, Honda started its production in 1955. Honda reached its peak in 1892 for manufacturing almost 3 million motorcycles annually. By 2006 this figure had reduced to around 550,000 but was still higher than its three domestic competitors. Honda also appeared in the Motorsports called Honda Racing Corporation (HRC) in 1982. The company combines participation in motorcycle races throughout the world with the development of high potential racing machines. Its racing activities are an important source for the creation of leading edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs. Some of Honda Motorcycles Models are Honda CD 70, CD 100, and CG 125. (http://en.wikipedia.org/wiki/Honda). Power product Engine The company started engine production in 1953 with H-type. Honda power equipments reached record sales in 2007 with 6,4 million units. Its quality completes line of generators for commercial and consumer applications. All Honda Generators meet or exceed EPA (Environmental Protection Agency) emission standards. Some of Power Equipments are EU1000iA, EU2000iA Camo, and EU6500iSA. Honda is also the worlds largest manufacturer of engines and has earned its reputation for unsurpassed quality, performance and reliability. The purpose engines are designed to meet or exceed the demands of the customers through advanced engine technology, quality components and state-of-the-art manufacturing facilities throughout the world. Honda Engine Products are GC160, GCV160, iGX340, and iGX440. Robots ASIMO is a robot developed under Hondas Research Development robotics program. It is the eleventh in a line of successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E series and the Honda P series. Honda has also pioneered new technology in its HA-420 HondaJet that allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs. (http://en.wikipedia.org/wiki/Honda). SWOT TABLE Strengths à ¢Ã¢â€š ¬Ã‚ ¢ High and powerful research and development RD à ¢Ã¢â€š ¬Ã‚ ¢ Innovation à ¢Ã¢â€š ¬Ã‚ ¢ Best market share leadership à ¢Ã¢â€š ¬Ã‚ ¢ Strong and powerful brand equity à ¢Ã¢â€š ¬Ã‚ ¢ Different and unique products à ¢Ã¢â€š ¬Ã‚ ¢ One major strength is the revolutionary engine technology with the help of which Honda is gaining success day by day à ¢Ã¢â€š ¬Ã‚ ¢ Popularity is termed as one of the best strength which results in betterment for the company Weaknesses à ¢Ã¢â€š ¬Ã‚ ¢ Cost structure of Honda is high as compare to other automobile manufacturers à ¢Ã¢â€š ¬Ã‚ ¢ Apart from Nissan Toyota, Honda requires privileged purchase deposit à ¢Ã¢â€š ¬Ã‚ ¢ Honda focus more on international deposits as compare to domestic deposits à ¢Ã¢â€š ¬Ã‚ ¢ Civic model is consider as one of the major weakness for Honda Company à ¢Ã¢â€š ¬Ã‚ ¢ Honda products are termed as inoffensive in terms of style and design à ¢Ã¢â€š ¬Ã‚ ¢ Prices for non-luxury vehicles are far high as compare to other manufacturers à ¢Ã¢â€š ¬Ã‚ ¢ In truck line, Honda Company is not offering strong products and proposals Opportunities à ¢Ã¢â€š ¬Ã‚ ¢ Honda has the best opportunity to use its RD in producing cars according to the needs and demands of their customer. This is only possible because of the increase in demand for less pollution cars. à ¢Ã¢â€š ¬Ã‚ ¢ Emerging market is one of the best opportunity for this company à ¢Ã¢â€š ¬Ã‚ ¢ Various models are there which caters the lower segment à ¢Ã¢â€š ¬Ã‚ ¢ Fuel efficiency is now a days termed as one of the best opportunity which can results in the best productivity for the company à ¢Ã¢â€š ¬Ã‚ ¢ Alliances are the best opportunities for Honda Company à ¢Ã¢â€š ¬Ã‚ ¢ Honda can increase its production by focusing on sales and research à ¢Ã¢â€š ¬Ã‚ ¢ They can gain more popularity by doing better research and development Threats à ¢Ã¢â€š ¬Ã‚ ¢ One of the major threat is the economic slowdown à ¢Ã¢â€š ¬Ã‚ ¢ All the external changes for instance taxes, politics as well as government are the major threats for Honda Company à ¢Ã¢â€š ¬Ã‚ ¢ Another threat is the lower cost competitors à ¢Ã¢â€š ¬Ã‚ ¢ Price war is also consider as an important threat for this company à ¢Ã¢â€š ¬Ã‚ ¢ Oil pricesare contributing a lot towards the loss of Honda company à ¢Ã¢â€š ¬Ã‚ ¢ Second movers are the major threat for Honda company à ¢Ã¢â€š ¬Ã‚ ¢ Substitute products are the major threats for the Honda company EMPLOYMENT SUBSIDIARIES Business of Honda Motor Co., Ltd are Automobiles, Motorcycles, Financial Service and Power products. According to fiscal report in 2006, around the world this company employed 144,785 employees. 28,783 employees worked in Motorcycle Business field. 105, 623 employees worked in Automobile Business field. 1,921 employees worked in Financial Service Business field. And 8,458 employees worked in Power Product and Others Business field. Its head office is located in Tokyo, Japan. It contains many subsidiaries around the world such as Europe (UK, Spain, Germany, Bdellium, France and Italy), Asia (Japan, China, Taiwan, Thai, Vietnam, Malaysia, Indonesia, India Pakistan, and Philippine), North Africa (USA, Canada, and Mexico) and others (Brazil, Turkey, Australia, and New Zealand). Due to net sale report in 2007, regularly income of Honda in Europe is 1,236,757 million yen, 5,980,876 million yen in North Africa, 2,964,344 million yen in Asia, and 905,163 million yen in others. Sale report ch art in 2007 category by region: COMPETITOR There are many competitor of the company. Automobile: Mitsubishi Motors, Nissan, Auto sale (Chevrolet), Camko Motor (Hyundai), Lexus, Mercedes, Toyota, Kia Motors and RM Asia (Ford). Motorcycle: Yamaha and Suzuki. III. COMPANY STUCTURE STAFF MOTIVATION Honda motivation system provide as below: + Training course for specific skill to abroad: staffs need to work for the company at least two year after coming back + Annual increasing salary: evaluation staff (A= 15%, B= 10%, C=5% of their current salary) +Annual bonus: evaluation staff (A= 100%, B= 85%, C=75% of their current salary) + Insurances: health insurance and life insurance + Disability: non discrimination + Paid time off (Overtime paid) + Retirement plan + Provide associate and their families IV. MANAGEMENT STUCTURE Honda is multinational company. It integrates itself into many part of the World in many different forms of management to adapt to the real environment. This flexible management style allows Honda to gain great benefits from their investment. Moreover, through this system of glocalization, Honda is still a strong company among its competitors. V. FINANCIAL STATUS Financial report Honda Motor Co., Ltd., and Subsidiaries Years ended March 31 2009 (http://khuram.synthasite.com)

Luke Skywalker Typical Hero :: essays papers

Luke Skywalker Typical Hero â€Å"I want to come with you to Alderaan. There's nothing here for me now. I want to learn the ways of the Force and become a Jedi like my father.† With this statement, Luke Skywalker is already on his way towards a story that is both familiar and different to all heroes. He identifies with several reoccurring traits that many heroes are cast with. Luke is estranged from his natural parents and, as he gets older, finds himself anxious to pull away from his loving foster parents and become a man of his own. After Luke’s foster parents are killed, he decides to help former Jedi warrior, Obi Wan Kenobi, aid the Rebel Alliance in restoring freedom to the galaxy, to learn the ways of the Force, and become a Jedi. Odi Wan becomes Luke’s teacher and is later replaced by Yoda, who has trained Jedi warriors for eight hundred years. Many heroes have to defeat a threshold guardian. In Luke Skywalker’s case, Darth Vador is that threshold guardian. When the Rebels are trying to destroy the death star, Luke is faced with the difficulty of choosing between trusting the Force or a machine to help him dodge Darth Vador’s laser blasts. Han Solo and his sidekick, Chewbacca, play a role in helping Luke here. They surprisingly reappear in their junky pirate ship and shoot down one of Vador’s wingmen. Vador’s other wingman is startled by the oncoming ship and swerves into Darth Vador’s ship damaging one of his wings and sending him spinning out into space. Skywalker’s real training begins after the demise of the Death Star when he goes to the Dagobah system to be trained by Yoda. Here, Luke travel’s into the Star Wars version of a netherworld, a place where both sides of the Force exist. Although it isn’t specified how long Luke is in the Dagobah system, but it appears to be three days. On his second day, Yoda instructs Luke to go into a cave where the dark side of the force is especially strong. Inside, Luke is put to the test mentally when Darth Vador emerges from the darkness. They partake in a light saber fight and Luke slices off Vador’s head. The mask cracks open and reveals Luke’s face. I is an extremely shocking experience for Luke and it also foreshadows Luke Skywalker’s origins. Luke Skywalker Typical Hero :: essays papers Luke Skywalker Typical Hero â€Å"I want to come with you to Alderaan. There's nothing here for me now. I want to learn the ways of the Force and become a Jedi like my father.† With this statement, Luke Skywalker is already on his way towards a story that is both familiar and different to all heroes. He identifies with several reoccurring traits that many heroes are cast with. Luke is estranged from his natural parents and, as he gets older, finds himself anxious to pull away from his loving foster parents and become a man of his own. After Luke’s foster parents are killed, he decides to help former Jedi warrior, Obi Wan Kenobi, aid the Rebel Alliance in restoring freedom to the galaxy, to learn the ways of the Force, and become a Jedi. Odi Wan becomes Luke’s teacher and is later replaced by Yoda, who has trained Jedi warriors for eight hundred years. Many heroes have to defeat a threshold guardian. In Luke Skywalker’s case, Darth Vador is that threshold guardian. When the Rebels are trying to destroy the death star, Luke is faced with the difficulty of choosing between trusting the Force or a machine to help him dodge Darth Vador’s laser blasts. Han Solo and his sidekick, Chewbacca, play a role in helping Luke here. They surprisingly reappear in their junky pirate ship and shoot down one of Vador’s wingmen. Vador’s other wingman is startled by the oncoming ship and swerves into Darth Vador’s ship damaging one of his wings and sending him spinning out into space. Skywalker’s real training begins after the demise of the Death Star when he goes to the Dagobah system to be trained by Yoda. Here, Luke travel’s into the Star Wars version of a netherworld, a place where both sides of the Force exist. Although it isn’t specified how long Luke is in the Dagobah system, but it appears to be three days. On his second day, Yoda instructs Luke to go into a cave where the dark side of the force is especially strong. Inside, Luke is put to the test mentally when Darth Vador emerges from the darkness. They partake in a light saber fight and Luke slices off Vador’s head. The mask cracks open and reveals Luke’s face. I is an extremely shocking experience for Luke and it also foreshadows Luke Skywalker’s origins.

British Policy of Appeasement at the Beginning of World War Two Essay

British Policy of Appeasement at the Beginning of World War Two The First World War was the beginning of a new era in fighting. Weapons and fighting technique had drastically changed, making war much more dangerous. With the predictions for the new weapons including poisonous gas and bigger bombs, Great Britain was very much afraid for its citizens, especially men and women of fighting age. The country wished to avoid war at any cost. The choices of Neville Chamberlain and The Parliament favoring appeasement affected the decisions of other European leaders, such as French Premier Daladier, Joseph Stalin, Benito Mussolini, and Winston Churchill, and those choices helped Britain enter the war. Many believe that with the Treaty of Versailles at the end of World War One, the prelude to World War Two was put in motion. At the time many Europeans, who were still hurting from the war, were not concerned that the restrictions put upon Germany were too stringent. But it gave Germans a reason to elect Hitler to the Chancellorship of Germany in 1933. While Britain tried to ignore the new leader of Germany, they could not ignore him any longer when the Saar Basin voted to return to Germany. As part of its World War I repatriations, the Saar Basin had been given to France because of the territory’s natural resources and such.1 Since Germany had now violated the Treaty of Versailles, Britain, France, and Italy gathered at Strea in Italy to discuss a course of action. Britain and France’s main concern was to keep Italy in opposition to the Germans. When Italy decided to attack Ethiopia, Britain was torn between avoiding war or endorsing the unprovoked attack. They left it up to the League of Nations to make the decision. In this deci... ...Lilly, David. (1994). British Reaction to the Munich Crisis, 1. 6. Rempel, Professor Gerhard. (1999). The Nazi-Soviet Pact. Available: http://mars.acnet.wnec.edu/~grempel/courses/hitler/lectures/nazisoviet.html [Mar. 4, 2000], 1. 7. Paul, James. (1998). Britain in World War Two. 8. Lilly, David. (1994). British Reaction to the Munich Crisis, 1. 9. John L. Snell, Problems in European Civilization: The Outbreak of the Second World War, (Boston: D.C. Heath and Company, 1962), 6. 10. Rempel, Professor Gerhard. (1999). The Nazi-Soviet Pact, 2. 11. John L. Snell, Problems in European Civilization: The Outbreak of the Second World War, 6-7. 12. Rempel, Professor Gerhard. (1999). The Nazi-Soviet Pact, 3. 13. John L. Snell, Problems in European Civilization: The Outbreak of the Second World War, 9.

Computer-Mediated Versus Face To Face Communication :: Essays Papers

Computer-Mediated Versus Face To Face Communication The invention of the computer changed the face of interpersonal communication forever. The Internet has contributed even further to this change. Through the Internet we can communicate with others online, through text, in almost any part of the world at any time. This is called computer-mediated communication and has become a major part of our lives. In many cases, people communicate by computer more than face to face or by phone. Is this a good thing and is communication in our society heading in the right direction via computer? Researchers have different views on this matter because there has been research done to indicate that computer-mediated communication can be both good and bad. The question then arises, who is right? A closer look at the two sides of the matter should help shed light on a more concrete conclusion. There are many people who attribute anxiety to face-to-face communication. These same people often find it much easier to communicate by computer. According to research published in "Communication Research Reports," through computer-mediated communication, apprehensive communicators have an advantage in that it may nullify certain features of communication contexts that tend to heighten anxiety (Patterson). Research shows that computer-mediated communication acts as a mitigating variable with regard to status differentials and it reduces evaluation fears that lead to communication avoidance and withdrawal (Gojdycz). This means that CMC, computer-mediated communication, allows us to communicate with one another without placing specific labels on the people we are communicating with such as race, age, physique, or even the sound of their voice. Why is this important? These labels often act as barriers to our communication. Many people find it difficult to communicate with others unlike themselves and this barrier is removed during CMC. In CMC, people have the choice of what to reveal about their appearance and they are not bound to it as they often are in face-to-face communication. Others tend to feel very differently about computer-mediated communication. In an article in "Communication Education," researchers came to very different conclusions about computer-mediated communication and it's effects. These researchers point out that when using CMC we lose a lot of social interaction. For example, when chatting or e-mailing someone you do not get the benefit of seeing their body language or hearing their tone of voice. This is a concept known as "cues filtered out" and it plays a major role in the opposition of CMC. Computer-Mediated Versus Face To Face Communication :: Essays Papers Computer-Mediated Versus Face To Face Communication The invention of the computer changed the face of interpersonal communication forever. The Internet has contributed even further to this change. Through the Internet we can communicate with others online, through text, in almost any part of the world at any time. This is called computer-mediated communication and has become a major part of our lives. In many cases, people communicate by computer more than face to face or by phone. Is this a good thing and is communication in our society heading in the right direction via computer? Researchers have different views on this matter because there has been research done to indicate that computer-mediated communication can be both good and bad. The question then arises, who is right? A closer look at the two sides of the matter should help shed light on a more concrete conclusion. There are many people who attribute anxiety to face-to-face communication. These same people often find it much easier to communicate by computer. According to research published in "Communication Research Reports," through computer-mediated communication, apprehensive communicators have an advantage in that it may nullify certain features of communication contexts that tend to heighten anxiety (Patterson). Research shows that computer-mediated communication acts as a mitigating variable with regard to status differentials and it reduces evaluation fears that lead to communication avoidance and withdrawal (Gojdycz). This means that CMC, computer-mediated communication, allows us to communicate with one another without placing specific labels on the people we are communicating with such as race, age, physique, or even the sound of their voice. Why is this important? These labels often act as barriers to our communication. Many people find it difficult to communicate with others unlike themselves and this barrier is removed during CMC. In CMC, people have the choice of what to reveal about their appearance and they are not bound to it as they often are in face-to-face communication. Others tend to feel very differently about computer-mediated communication. In an article in "Communication Education," researchers came to very different conclusions about computer-mediated communication and it's effects. These researchers point out that when using CMC we lose a lot of social interaction. For example, when chatting or e-mailing someone you do not get the benefit of seeing their body language or hearing their tone of voice. This is a concept known as "cues filtered out" and it plays a major role in the opposition of CMC.

Gender Equity Issues In Secondary Physical Education Education Essay

Gender equity issues in secondary physical instructionPhysical instruction categories should be conducted jointly irrespective of gender. The origin of Title 9 manner back in 1972 required that secondary school physical instruction plans operate under the co-ed system. What does this intend? This in kernel meant that misss and male childs were required to larn together under the same environment. As such, it was irrespective of the childaa‚Â ¬a„?s physical abilities. Critics of the Title 9 commissariats aggressively conflict with their advocates reasoning that kids with physical disablements should be given particular intervention and made to larn and take part in different environments. The chief ground behind this being ; these kids are frequently slow in larning than their equals who are normal. This paper will therefore explore the mixed-gender physical instruction in secondary schools and suggest better ways of get the better ofing the challenges posed by this sort of plans. The paper will further research jobs that gender equality brings into the secondary school larning environment among the particular needs kids. Harmonizing to Penney ( 2002 ) , Title 9 prohibits sex favoritism in all instruction plans every bit good as activities. The proviso prohibits gender inequality among secondary school having federal financess. Therefore, male childs and misss are meant to larn under the same acquisition environment regardless of their particular demands. This proviso has so been overtaken by clip and should be revised. The demands under Title 9 have conflicted with the beliefs and patterns of people. For case, in Islam, male childs and misss are non allowed to sit together allow entirely be subdued under the same acquisition environment. The cultural and spiritual struggle that this proviso has brought will be hard to allow travel ( Kirk, MacDonald & A ; O'Sullivan, 2006 ) . Adaptations will necessitate to be given particular consideration in physical instruction. This is because, kids in secondary schools with particular demands learn and take part at different rates compared to those without. These kids can non be lumped together with the normal pupils. Particular needs pupils in secondary schools will therefore necessitate a instance by instance attack to guarantee that they win in their academic enterprises. Harmonizing to Woods ( 2007 ) , physical pedagogues face many jobs. One of the most marked jobs is overcrowded larning environments every bit good as deficiency of adequate installations. This is likely to impact the gait of larning for the pupils with particular demands. Physical pedagogues insinuate that particular needs pupils require a separate well equipped larning environment to enable them hold entree to most of the installations that their status calls for. Therefore, seting male childs and misss with particular demands to larn and take part with pupils who do non hold any particular demands is so endangering their really future as they will be slow to larn and therefore reduce their opportunities of success. In add-on, physical pedagogues face a challenge on how to learn the pupils with particular demands among those without. Their attack is usually to learn both pupils under the same acquisition environment, so individual out those with particular demands and learn them individually, an activity that is usually painstaking. In the recent yesteryear, there has been a ruddy qui vive in relation to the mode in which male childs and misss with particular demands are assorted and taught with the other kids who are considered to be normal ( Kirk, MacDonald & A ; O'Sullivan, 2006 ) . Critics suggest that this may compromise the rights of the particular demands kids in physical instruction aspects. The consequence of this has been a time-crunched instruction agenda for the physical pedagogues. When the Title 9 came into consequence, it was meant to restrict or cut down favoritism of kids with particular demands every bit good as eliminate gender biasness. However, with the challenges faced by the physical pedagogues, it is apparent that misss and male childs have different physical instruction demands. This is more so if they are particular needs kids. Physical pedagogues should therefore seek ways of turn toing these demands individually other than chunking them together. Does the direction given to the male childs differ from that given to the misss? The reply to this under the current physical instruction plan is decidedly, no. nevertheless, there are many challenges faced by the physical pedagogues including varied responses among misss and those with particular demands. Gender dealingss in the secondary school environment frequently dictates the sort of instruction patterns that the physical pedagogues are likely to use. Presently, the biggest job lies in the instruction patterns that are used among these kids every bit good as the equity in gender. Harmonizing to Schwab and Gelfman ( 2005 ) , there are serious equity jobs among assorted gender categories. There are many activities that both genders perform otherwise. This makes the demand for male childs and misss to be taught under different environments, lest the gait of presenting learning content for the physical pedagogues is greatly affected. Students with particular demands required particular attending. Title 9 does non nevertheless supply for this since it generalizes that secondary school pupil should all larn and take part under the same given environment ( Klein, 2007 ) . The consequence of this is that the pupils with particular instruction will non be able to execute better or larn efficaciously due to miss of the needed installations every bit good as the contributing acquisition environment. The deductions of Title 9 are legion. First, physical pedagogues are exposed to the likeliness of physical hurt to the pupils. Subsequently, this may take to judicial proceeding as the pupils will seek a legal suit against the instructors. The physical pedagogues will hence be held apt for any negligent hurt suffered by the pupils. Furthermore, pupils are likely to larn actively if assorted. This is a positive property to the commissariats of Title 9. Physical pedagogues are frequently at undertaking seeking to guarantee just bringing of the learning stuff for physical instruction among the pupils. Possibly the other deduction of Title 9 commissariats is that pupils will be able to larn under similar learning conditions therefore increasing their opportunities of interaction and perchance assisting each other ( Hayes & A ; Stidder, 2003 ) . This will hike their learning chances every bit far as physical instruction is concerned. Therefore, the commissariats of Title 9 aid advance gender equity while at the same clip disfavoring the particular needs pupils in secondary schools. It frequently puts much force per unit area to the physical pedagogues to present their instruction course of study with much equity excessively. The consequence of this is that the physical pedagogues are likely to wound the secondary school pupils and therefore set themselves at the hazard of judicial proceeding originating out of their alleged carelessness.

Changing police culture Essay

The New Zealand police for the last 30 years has faced an unfriendly and an unprofessional police culture that has infringed on both the rights of fellow police offices and those of the society as a whole. This culture of open and fear less sexual misconduct and harassment of women through rape and other forms of sexual assaults. Reports indicate that most of the alleged perpetrators of these violence are high ranking policemen like the police commissioner himself. In the year 2007, the police commissioner gave findings on changing the police culture to give confidence to the public on the utility of the New Zealand police. There rests several critical elements that could hinder successful implementation of the recommendations by Margaret Bazley commission. First and foremost, I think the time lapse when the New Zealand police had started committing these types of insults had created a different culture amongst them. Culture in this respect means a shared organizational values and beliefs as well as norms that guide the action of individuals. Most of it was concentrated within the police force itself with policewomen victims of their colleagues. This is a major critical point towards the implementation of the police culture change. It therefore needs to be taken on board to achieve results for the New Zealand police and their acceptable conduct. In addition to this, the tradition that what they used to do was right according to them it portrayd a major challenge to abandon such behaviors. Their socialization and mental orientation become a stumbling block to a swift adoption of a crime free police force. Changing a culture is a process that needs time and it goes in steps. The other challenge is engraved on leadership and the wide spread misconduct of the police force across all ranks up to the commissioner. This goes ahead to crimes committed in the vicinity of the police commissioner and no action is taken. This confirms that down to the juniors, the situation is incomparable. For there to be positive change, I think there must be a radical move that exempts none of the alleged victims. The biggest problem now arises on who among them arrests the victims. Organizational culture involves status assumption in organizations with the leaders being assumed to be role models. With the findings of the investigate magazine, it reaffirms that only top ranking police officers were the perpetrators of sexual violence against their colleagues. A police cover is the worst the police can ever trade with on matters of public interest. In most organizations, bureaucracy is the order and that this cannot be assumed neither altered. This is even terrible because it exist with the top ranking officers since they are the source if information to the public. The lack of a purely independent investigative body of handling police complaints against their fellow officers. It is very hard for the police force to investigate itself on matters of social injustice. Even the government itself cannot perform because it still has to protect the reputation of its workers. It is only a body with no vested interests that can give results on dealing with complaint of the police force. The formation of a body with powers to investigate past crimes committed by the police force meant that the current and the ongoing were lawful to be put on hold awaiting investigation. The long procedural process of going back to 1980s up to 2007 gives the police a lot of confidence in terrorizing their colleagues due to the lack of immediacy in handling the allegations that arise. This is because culture unites people psychologically and includes a mission to meet. The threats to successful implementation of the recommendation is the diversity of offenses by the New Zealand policemen. Most officers are alleged to have committed several offenses. Dewar for example was convicted of four charges. It calls for the police commissioner to take radical steps in resolving the conflict since he is part of the problem. None of the junior police officers can accept to be prosecuted unless the police commissioner starts. Based on their previous culture it is hard for them to break the already held norms. It even goes further such that those officers convicted of crimes threaten to resign then it becomes hard to eradicate the culture. The formation of the â€Å"independent complain authority† cannot achieve if the police are not willing. Who will report those cases if the police themselves are already held in one culture? The police commissioner, Mr. Howard Broad was forced to respond to his own allegations of misconduct. He was affected positively and negatively as a leader. On the positive approach, he must have felt challenged that as a role model he had failed his juniors. The best was to try to avoid such suspicious allegations and promise to take responsibility of implementing the entire culture change. The trait theory puts it clearly that leadership is founded on personality. As a human being like any other and having been in a situation of an engraved culture over along time makes him fall in some uncalled for mistakes. However, his colleagues look at him like a teacher. He is very willing to a successful implementation of the recommendation though in a challenging environment. The police commissioner need to take his allegations of his misconduct and reaffirm his colleagues that he is ready to lead like a an example. Leadership is situational so he needs to work hard and give results on culture change. The greatest work ahead of the commissioner is to ask for corporation from the rest of the police. The government has the duty to get a competent person to lead the culture change in the police if Mr. Broad’s efforts are declared inconsequential. Mr. Broad as a leader is fully committed to preserving the reputation of the police however he may be thought of having committed a social misconduct. He says that his role as a police commissioner is to cement the reputation for performance and integrity within the police. This shows how much confident he is in dealing with the scenario. On the other hand, the allegations made on the police commissioner affects his ability negatively. Being the head, many of his junior officers may not take the initiative to listen to his advice. Such will divide the police to those who are loyal to the commissioner and those who are the direct opposite of his commands. This is likely to make work hard for Broad in implementing the recommendations. The inability of Mr Broad to take any action on a pornographic movie shown in his house shows how he is covering his friends. This is likely to persist with other high ranking officers not unless his case brings justice to the aggrieved parties. Here Broads ability is depicted as a failure and even leading the culture change may be hard for him based in people’s knowledge of his behavior. Regarding his personality as the lead team in the culture change, Mr Broad has two wars to fight. First, as the police commissioner he has the role of being an example to the whole New Zealand police. They are supposed to view him as a symbol of unity and service to protect the people of New Zealand. On the other hand, he has the duty to protect the reputation of the whole force on the public and give confidence to the public on their commitment to serving them. From the case leading culture change in New Zealand, there are lessons on the issues of managing culture change. Several issues need to be taken into consideration in the process of reforming persistent behaviors. The interest of reforming the police should be based in recognition of collective attitude of the organization as a whole and sideline the attitude of individual officers. The police need to find evidence on misconduct by some police officers and legally deal with officers condoning inappropriate sexual activity. The New Zealand police management lacked inappropriate policies, procedures and practices to deal with unending cases of sexual misconduct. This encompass the unavailability of standards of work amongst the front line staff. This is a shorcoming of many organizations. According to the inquiry done by Bazley, it found that standards varied across police Districts. This inconsistency resulted to the unavailability of procedures to deal with them. To address this, there needs to be drafted code of conduct for sworn police officers. The quality of investigation is vital in handling complaints against police officer’s. The complaints process on the police should be made public top enhance public confidence on the police. Prompt handling of the complaints is vital in radically driving the culture change. However, the force lacks resources to publicize its findings. The government of New Zealand has the duty to invest in the Public Complaints Authority for it to perform its duties. Changing culture of a police force is a process that also involves sustaining public confidence in the police. Police officers need to adhere and demonstrate standards of ethical and moral behavior. The police management system should comprise technocrats in administration who understand culture and organizational leadership. The management has to portray competence in handling police matters and maintaining a culture that supports police standards. This kind of management is supposed to break the strong bonding amongst the police which hinders them investigate their colleagues. The issue of on duty an off duty remain a problem among the New Zealand police. According to leadership theories, a leader remains a leader to at all costs and that he has a duty to those he leads. With such concerns, the male dominated force needs to view the work of the police to be a full, time job with responsibilities to meet. This operates by enhancing public confidence on the police.