Website Marketing Essay Example | Topics and Well Written Essays - 500 words

Website Marketing - Essay Example Website Marketing Online live chatting option can help the customer in informing the organizations about the issues that they are facing with a product or service and at the same time organizations can respond by providing solutions to the customers. In case of the website of adidas, they have posted blogs for customers to read if they need any help and the customers can even comment about their concerns in these blogs which shows that the organization is trying to take customer’s insight while developing goods and services. There are various elements indulged in the design of the organization’s website that can assist in identifying the target market that the organization is trying to attract through those elements. The visual appeal is one of the most important elements that enables in identifying the target market of the organization. For example: Nike is an organization that sells athletic goods and services such as athletic wear, shoes and caps. If adidas uses images of well renowned sports players such as David Beckham on its websites, this shows that the target market of Nike comprises of individuals who are involved in sporting activities. Similarly the textual content can even help in identifying the target market. For example: if the textual content of the website focuses on sporting goods and sporting terminology such basketball, running and football, this would reflect that the target market of the company is sporting individuals The target market of adidas can be divided along the lines of demographic and psychographic elements.